Mountain Dew Essay Example | Topics and Well Written Essays - 750 words

atomic pile Dew - Essay ExampleLater named GranPappy, he soon became a popular pic in bars, and appeared on several can Dew products and merchandise, lasting for several more decades.In the 1950s the Tip Corporation, the owners of the Mountain Dew brand, distributed the drink all over the Eastern Seaboard. several(prenominal) bottlers manufactured and distributed Dew, in two different sizes costing 5 and 15 cents respectively, complete with the then-famous label featuring GranPappy the hillbilly shooting at a man zip out of an outhouse.Drowning despite Dews strong sales, Tip approached Pepsi-Cola in the early 1960s to sell the Mountain Dew brand. However, the product was in direct competition with Pepsis own lemon-flavored drink- Teem. So, the owners went back to the draftsmanship board- they reduced the amount of carbonation and added more sugar and caffeine, as well as mixing in enough orange juice to remove it from the lemon-lime soda category. Thus, Mountain Dew as we know it was born, and Pepsi bought Dews bare-ass brew on September 2nd, 1964.The revamping of Mountain dew as a brand was awarded to BBDO, a global advertising agency. The Ad campaigns were targeted on the youth segment that projected Mountain dew as one of the best brands to stick with. Mountain Dew rapidly became Pepsis second best-selling drink (next to Pepsi itself), and a new advertising campaign featured Willy GranPappy Hillbilly, along with all his yokel kin, encouraging Dew drinkers to Yahooooo- Drink Mountain Dew Itll tickle yer innards By the early 70s, however, it was clear that Willy the Hillbilly had run out of steam, so Mountain Dews image was again redesigned, this time appealing to the young outdoors-type. The bottles were changed yet again to reflect this new attitude and the earthly concern got their first glimpse at the now-famous wavy logo, which would grace bottles of Mountain Dew to decades to come.Pepsi has come up low sugar and fat content beverage called Diet Mountain dew. A Diet Dew was released in 1988 but that was nothing compared to the Dew Revolution of 1990s. It started in 1993, when Pepsi first unveiled its new tagline for Mountain Dew Do the Dew. Commercials were produced featuring the Dew Dudes, including the award-winning Been There, Done That Ad campaign. Mountain Dew was poised to take its place in a new generation branding by sponsoring the first-ever X-Games in 1995. The youth culture embraced the addictive yellowish green potion p. By 195 the sales generated by Mountain Dew was 3billion dollars.4In 2001, the first-ever Mountain Dew spin-off burst onto the scene- Mountain Dew Code Red. Combining classic Dew with a rush of cherry flavor, it quickly became a hot-seller incold casesacrossAmerica, alongside its older brother. Amp, a Dew-based energy drink, soon followed, and a year later Diet Code Red was released. The summer of 2003 saw thearrival of the known Mountain Dew LiveWire- an orange-twisted Dew variant. It was a hi t in its first limited summer release, and returned the next year- along with Mountain Dew Baja