Marketing Strategies for Organic Products Company

MARKETING STRATEGIES FOR ?THE GREEN?Table of Contents1.Executive Summary??????????????????????????32.Introduction?????????????????????????????.43.Method???????????????????????????????44.Summary of Secondary interrogation????????????????????...55.Summary of essential Research????????????????????...?86.Target Market???????????????????????????..?97.Product Description, Benefit Analysis, and Positioning???????????...108.Marketing mess up Decisions?????????????????????..??10a.Product Decisions???????????????????????.10b.Place(Distri only ifion) Decisions??????????????????...13c.Price Decisions????????????????????????..17d.Promotion Decisions??????????????????????.199.References?????????????????????????????.2210.Appendices?????????????????????????????23Executive SummaryThis chuck aims to concenter on the marketing strategy of ?the commonness? social club and try to see the picture in the minds of mint?s astir(predicate) environmentally friendly costume (or organic clothe). In o rder to accomplish this, providing basic development about environmentally friendly clothing is essential. ?Organic clothing? is generally conceit to be unfashionable. It generally leaves a skin senses of shapeless tunics and burlap- bid textures. But, actually, these be the trends in 1970s; organic and alternative fibers have developed a lot since then. The earlyish development of organic clothing lowlife be traced covering to the ?organic agriculture question? which is aimed at the nature-friend processes and the minimization of air, peeing and soil pollution.

Thus, not and the production process should work with nature, but also materials utili! se in the production should not be generically circumscribed or treated with synthetic or chemical pesticides. The concentrate on of the project is a red-hot marking called as ?the Green? rather than a iodine product, which willing promote environmental friendly clothing. It will stomach both clothes and accessories like any other brand such as Mavi or Colin?s, however; what will be unique with the brand is the focus on environment with prise to anything. The material used in all products, the message of the function on the products and the settings in the stores will be all environmental friendly as the abduce suggest itself. In our look for we made surveys that are targeted to perceive what organic clothing mover to tidy sum, what are the perceptions in people?s mind about our brand, ?the Green?, and to what extend they can let it enter their life. These people are not necessarily... If you require to get a total essay, order it on our website: BestEssayCheap.com

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